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Peer reviewedChan, Jason C. – Educational and Psychological Measurement, 1991
A study involving 102 high school students (49 males and 53 females) from Taiwan revealed that the order of response scale labels had a primacy effect on subjects' choices of the alternatives in Likert-type attitude scales. Practical implications of the response-order effects for measurement are discussed. (SLD)
Descriptors: Correlation, Factor Analysis, Factor Structure, Foreign Countries
