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Baker, David Scott; Underwood, James, III; Thakur, Ramendra – Marketing Education Review, 2017
This study aimed to establish a pedagogical positioning of a business marketing simulation as a grounded learning teaching tool and empirically assess the dimensions of cognitive absorption related to grounded learning effectiveness in an iterative business simulation environment. The method/design and sample consisted of a field study survey…
Descriptors: Marketing, Simulation, Predictor Variables, Instructional Effectiveness
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Killen, Catherine P. – European Journal of Engineering Education, 2015
This paper outlines a novel approach to engineering education research that provides three dimensions of learning through an experiential class activity. A simulated decision activity brought current research into the classroom, explored the effect of experiential activity on learning outcomes and contributed to the research on innovation decision…
Descriptors: Engineering Education, Educational Innovation, Educational Research, Experiential Learning
Warachan, Boonyasit – ProQuest LLC, 2011
The objective of this research was to determine the robustness and statistical power of three different methods for testing the hypothesis that ordinal samples of five and seven Likert categories come from equal populations. The three methods are the two sample t-test with equal variances, the Mann-Whitney test, and the Kolmogorov-Smirnov test. In…
Descriptors: Statistical Analysis, Likert Scales, Hypothesis Testing, Data