Discusses how mentoring in health promotion differs from other key support roles, noting what the underlying rationale is behind mentoring, how a mentoring program should be designed, what the historical and theoretical roots of mentoring are, and what strategies mentors can use to be more effective. A research agenda for the mentoring approach is…

Group and organizational cultures play an important role in helping people to adopt healthier lifestyles. Culture can be assessed by looking at social expectations for behavior, called group norms. Cultural norms can be changed to support healthy lifestyles through a systematic and participatory process. Such a change effort would modify: (1)…