Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)

This guide from the Public Libraries Association (PLA) describes a planning process to be used by individual library systems to establish their own standards appropriate to local conditions and needs; design strategies to reach those needs; and inaugurate a planning cycle that involves continuous monitoring of progress and regular adjustment of…

This study examined the problem of planned organizational and technological change in a university library catalog department implementing the shared cataloging system of OCLC, Inc. Information on the implementation experiences and problems of OCLC member libraries was gathered from published reports and on-site visits to three university…