Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)

Discussion of the role of systems librarians (i.e., librarians responsible for library computer systems) reports the results of a survey of academic libraries that examined the duties and responsibilities performed by systems librarians and the knowledge level and skill level required by new systems librarians. (four references) (LRW)