In October 2009, California Digital Library (CDL), where the author serves as manager of strategic and project planning, jumped into the world of social networking by joining Twitter. From Twitter, the CDL staff publish the content of their monthly newsletter, "CDLINFO News," and also additional content created by CDL programs and…

The heart of the public library mission is to provide service to the entire community and serve the underserved. But how does a library identify the people it is not reaching, where they live, and what they need? And what does it mean for a library's services if in its community the underserved are not also underprivileged? Contrary to popular…

What does a newcomer to the library industry bring, at nearly fifty? What does she find? Reflecting on her experience and a recent study tour, the author describes the barely-skilled-although-nominally-qualified challenge; and discusses current cross-cultural provision. She muses on the interplay between a new librarian's fresh eyes, experience…

As community colleges rely on part-time faculty and offer more online courses, faculty teaching in those capacities may not be as connected to the college as their full-time, on-campus counterparts. They may know very little about the library; in turn their students may not learn what the library has to offer. This article provides suggestions for…

Outreach occurs systemwide at Public Library of Charlotte & Mecklenburg County (PLCMC). All branches are involved in reaching their surrounding neighborhoods and patrons. Under the guidance of the outreach manager, the outreach department provides support for these efforts and also offers focused programming via 12 staff members. The department is…

The collaborative effort between two Special Collections librarians and a history professor at DePaul University led to a quarter-long undergraduate project in the archives using China Missions Correspondence. In a reversal of traditional methods that assumes archival use to answer a question, this project looks at the document as the source of…

Advocacy is not optional for libraries. Libraries need advocacy because so much of what goes on in them is invisible to the public eye. If the public thinks that circulating books is all that librarians do and all that they have to do, then how can they expect them to be impressed by the influence within the school community? If those people are…

This article demonstrates how Facebook, a popular social networking Web site, provides libraries with the opportunity to develop an outreach presence and information portal within an online community. While much of the recent literature examines Facebook and defines its potential use within libraries, this article focuses on the use of Facebook's…

Among public institutions, the library has great potential for helping the poor and disenfranchised. For many, the library is the only refuge for information, literacy, entertainment, language skills, employment help, free computer use and even safety and shelter. Experts Glen and Leslie Holt, with decades of service to inner city communities…

The California State Library is charged with performing the following activities as defined by law. The State Library, under the direction and control of the State Librarian, an appointee of the Governor, has responsibility: (1) To collect, preserve, generate and disseminate a wide array of information; (2) To serve as the central reference and…

This article assesses developments in public library provision for Black and minority ethnic [BME] communities in the UK since the publication in 1969 of the results of research into the needs of "Indian and Pakistani communities". It includes a brief discussion of some major societal issues, and then sets public library services in this…

Six years ago, the author shared some strategies on managing a cutback ("Budget Shortfalls," "Library Journal" 5/15/03, p. 34-35). Now, people are in an even more severe economic downturn. In this article, the author offers some additional tips on how to cope with more budget shortfalls during this recession.

Many schools are in the transition stage from passive learning environments into active ones. Teachers, librarians and administrators are forced to rethink the curriculum in terms of content and teaching methodology because of advancement of technology and competitions. The paper will demonstrate the need of collaborative work of…

The President of ALIA writes about expectations for the Public Libraries Summit, and provides an account of what took place on the day of the meeting, and what has taken place since. In funding terms, the most likely areas of productive engagement with the federal government are considered to be: children, early learning and a literate Australia;…

Facebook is a social network that connects people with other people. Librarians have created Facebook Groups to share ideas and to debate how to use this resource as a potential marketing and/or reference tool. Based on conversations among these librarians, it appears that student response to library outreach on this medium is lackluster at best,…