This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

Highlights some of the excuses library trustees give for not doing advocacy. Presents points to keep in mind when planning and conducting advocacy programs, including: long-term goals, short-term goals, and follow-up activities. Sidebars include a "Trustee Association Health Quiz" and quotes from the field about advocacy. (AEF)

Reports on Bill and Melinda Gates's tour of Alabama, the first state to be wired to the Internet by the nonprofit Gates Library Foundation, and the model for connecting 1000 more libraries this year. Mutual appreciation between Alabama librarians and the Gateses resulted. An interview with Bill Gates focuses on challenges libraries face in…

The University of Washington (Seattle) developed an administrative process that integrates user needs assessment. The user-centered library is defined and assessment initiatives including policies, surveys, analysis of resource allocation, and professional development are discussed. (AEF)

Presents a month-by-month plan for creating support for young adult services in public libraries. Each month has an objective supported by several tasks for achieving that objective. (AEF)

The financial environment within library and information services is reviewed and a structure for financial management is presented based on funding source and level of commercial activity. Objectives for financial management of library and information services is developed and reviewed in light of future trends and stakeholder perspectives.…

The Library Policy Committee appointed by the Finland Ministry of Education in 1999 worked for 2 years to identify the challenges arising in the civil information society and the concrete solutions to them. This document is a summary of the salient points of the Committee's report. First, the vision for the Finnish public library is outlined,…

With the intention that Library Services and Technology Act (LSTA) funds provide for the continual improvement and enhancement of all library and information services in Georgia, this five-year plan addresses the LSTA law by establishing major statewide priorities and supporting goals and activities/objectives that reflect the purposes and…

The Idaho allocation plan for funds from the Library Service and Construction Act continues the emphasis on priorities listed in fiscal year 1994 and those that were described in the statewide plan for the years 1994 through 1998. These priorities are: (1) advocate for the creation of library districts with adequate tax support to serve the…

This report provides an annotated listing of 30 institutions receiving grants from the U.S. Department of Education under the College Library Technology and Cooperation Grants Program during 1992 in the following four categories: (1) networking grants; (2) combinations grants; (3) services to institutions; and (4) research and demonstration. These…

Three papers on library budget priorities for the 1990s discuss (1) reallocating the budget to spend less on staff and more on collections and access; (2) budget concerns of public libraries, emphasizing the future role of libraries; and (3) the academic library perspective, including assumptions, evaluation, and new paradigms related to library…

The grant received for the Literacy Program of the Twin Falls (Idaho) Public Library (approximately $24,000) has contributed to the overall improvement of the library system afforded by construction of a new addition planned for completion in February 1991. Grant funds supporting the literacy program complemented funds from a bond issue for…

In 1992 the Association of Research Libraries (ARL) surveyed administrators in member libraries regarding resource strategies of the previous three years. This paper summarizes revenue activities, adaptive tactics, and budgetary practices reported by 87 Canadian, U.S. private, and U.S. public university libraries and establishes a baseline for…

The long range plan provides for the orderly establishment and expansion of programs needed to carry out the objectives of the Texas State Library. The following five major development goals were identified for the 1994-1997 period: (1) improve library services and increase library resources through financial support; (2) make materials and…

The Idaho allocation plan for funds from the Library Service and Construction Act (LSCA) continues the emphasis on priorities described in the statewide plan for years 1994-1998. These priorities are: (1) advocate for the creation of library districts with adequate tax support to serve the state's entire population; (2) strengthen cooperation and…