Libraries frequently apply for grants to help fund special projects and resources, such as purchases for library collections, innovative instructional technologies, and research subscription databases. Grants provide support for cultural events, professional development sessions, new construction, and building renovations. Like other library…

Many professional library associations and affiliates "strongly encourage" the marketing of libraries and their wares. These organizations present awards, certificates, and monetary enticements to honor outstanding marketing programs. For most individuals or teams who are already working on and implementing marketing programs, the added effort of…

Here are 250 tested ideas for lively libraries, from GO (Getting Outside) to PEP (Programs, Exhibits, Projects) and POP (Positive Operating Procedures), collected by the Mercer County (New Jersey) Library at Trenton. GO ideas include public relations and outreach ideas ranging from ads at the drive-in movie to attending high school sports events…

To revitalize West Virginia's library program and better serve its rural population, Instant Carousel Libraries were constructed throughout the state. An active public relations campaign was conducted to raise money and citizens' consciousness. Traditional services were expanded and new services added. (JOW)

The Saint Paul Public Library and its Friends collaborated to create an identity program as part of its public relations efforts. The work started with a team made up of the library's key administrators and its Public Relations and Communications office, plus Friends' staff and the Friends Board's Public Awareness Committee. In this article, the…

A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

In order to help support basic library services and to reach out to the larger community with expanded library services, the Howland Library Trustee Board asked Warner-Eddison Associates, as consultants, to make recommendations regarding a program of volunteer participation in the library's operations. Their study resulted in suggestions that…

Describes three projects that won 1994 John Cotton Dana Public Relations Awards. The projects used less than $150 of the library budget, had no full-time public relations staff, and relied on volunteers. Guidelines for entering the 1995 awards contest and a list of all 12 winners from 1994 are given in sidebar articles. (KRN)

This exploration of the need and potential for education and outreach programs at the Reagan Library begins by examining factors that make the Reagan library unique, i.e., its proximity to Los Angeles and a small town setting, closeness to the Nixon Library and birthplace, and Ronald Reagan's popularity. It is noted that, since the Reagan Library…

The 17 short pieces in this guide advise librarians how to enhance the profile of their organizations through increased interest in the media and more visible involvement in the community, and how to address budgeting, planning, and evaluating a public relations program. Fourteen rules of thumb for preparing and using news releases are described…

This guide presents a number of activities that are designed to attract students and teachers to the school library media center. Included are ideas and suggestions gleaned from various professional journals, books, and library media specialists around the state of Texas, such as: (1) games, contests, and reading clubs; (2) bulletin boards; (3)…

This annotated bibliography on public relations and libraries includes sources published primarily within the last decade, with the exception of a few key works published in earlier years. Arranged in topical sections, most of the sources originate from the library and information science literature; however, a few sources are included from the…

The revival of exhibitions has been occasioned in part by a wave of renovations taking place in libraries across the country. Exhibitions of library materials promote awareness and use of library collections and can serve as a "hook" to stimulate reading. Public response to library exhibition programs in major cities is enthusiastic. (SD)

This book provides an introduction to basic communications concepts, a step-by-step process for developing and implementing a library public relations/communications plan, and descriptions of effective library communications tools and strategies. Detailed examples of the application of solid communications planning in school, public, academic, and…

A special program was developed using $8,800 in local funds and $18,957 in Library Services and Construction Act (LSCA) funds for Head Start families in the Denver community. Of the 1,850 preschool-aged children from 100 Head Start classes who participated, 90% were from families with income levels below $9,000, 78% were from single-parent…