Globalization provides the contextual framework for cultural changes in the library user group. In order to be more effective, and realistically, more client-focused, the reference librarian is challenged to ask again "Who is my client?" in this changing context. This paper presents a positive and practical response to cultural change…

Among information workers, the term "disintermediation" has been used to describe the diminishing role of the intermediary associated with the electronic information environment. IMPEL2 is a JISC-funded e-Lib Project investigating the social, organizational, and cultural impacts of the growing electronic library in United Kingdom higher…