This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

This publication, which replaces "Standards for Library Functions at the State Level" (third edition) published in 1985) acknowledges and celebrates the richness and diversity of state library agencies while documenting the reality of what they currently do. The publication is divided into two sections. The first section of these standards…

Illustrates how librarians can advocate their strong transferable abilities to management when coping with staffing shifts and shortages. Highlights include entrepreneurship and a move beyond traditional roles; application of skills; professional achievement in a new environment; examples of information roles and skills that function beyond the…

Briefly defines the concepts of "data,""information," and "knowledge" for the work of school library media specialists. Examines the development of the profession from passive organizers and disseminators of information to active information integrators. Discusses knowledge management and suggests that the profession…

The 65% Solution seems to be in the news on education these days. Some governors have endorsed it, a growing number of legislators are trying to legislate it, and, in more and more states, petitioners are trying to get it on the ballot. Backers want this initiative to be spread across the nation. In short, this movement hinges on a simple, but…

This book has three purposes: to provide a perspective for looking at how traditional reference service "fits" in with new trends and issues; to document the myriad ways in which day-to-day library services are being transformed by changes in technology, culture, and staffing; and to offer guidance and advice for evolving reference services to…

Presents interviews with Fred Kent, founder of the Project for Public Spaces (PPS) and Phil Myrick, PPS's assistant vice president, about transforming libraries into desirable public spaces. Discusses qualities people value in public spaces; great library buildings and what they are doing right; the first thing library directors should do when…

Addresses the Wallace-Reader's Digest Funds' experiences working with school libraries and the lessons learned from the Library Power initiative, including: how school libraries can support national education goals, particularly in meeting the challenges outlined in the No Child Left Behind Act of 2001; current threats to library reform; and how…

Presents a fictional scenario of library reference service for the first part of the 21st century. Examines 10 major social trends for the 1990s; critiques services in terms of these trends and notes the library's role and the need to incorporate them into reference services. (Author/AEF)

Describes four library retreats held by the Bowling Green State University library staff from 1995 to 1998. The retreats reflect changes in library work and management theory that have occurred. The importance of technology to library work is recognized, but there is also a growing realization of the importance of developing a flexible staff…

Describes the characteristics and roles of traditional libraries and information services, and examines predictions about their future. Analyzes recent models of the electronic or digital library, and describes the concept of the hybrid library. On this basis, develops a generic model of the library, using that term in its broadest sense.…

Recent work in both the history of education and the influence of popular culture suggests that libraries can be studied as sites where the public is taught--through a variety of mechanisms--important lessons about communication, knowledge and society. Researchers have addressed the interpretive question of whether literacy is tied to progress and…

This publication outlines approaches librarians may take to begin a literacy program in a public library or a literacy coalition in the community, and provides guidelines for writing a successful literacy grant application to fund the coalition. Ways in which a library may advance literacy and serve patrons for whom English is a second language…

Reviews 18 articles on Israeli libraries published between 1978 and 1995. Highlights concerns about the lack of a clear national role for the Jewish National and University Library, the slowness of libraries to adopt MARC standards, a weak national policy on public libraries, slow development of school libraries, and the limited professional…

Describes school library reform efforts in New York City's elementary public schools initiated by a private foundation to help improve education and fight poverty. Topics include funding; successful public and private collaboration; librarian training; and research to determine the role and influence of libraries. (LRW)