This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

Three papers on library budget priorities for the 1990s discuss (1) reallocating the budget to spend less on staff and more on collections and access; (2) budget concerns of public libraries, emphasizing the future role of libraries; and (3) the academic library perspective, including assumptions, evaluation, and new paradigms related to library…

Discusses issues involved in the allocation of book funds in academic libraries. The topics covered include faculty versus librarian control of book budgets, evaluation criteria and measurement techniques that have been used to determine allocations, and the problems with rigid mathematical approaches to allocations. (35 notes with references)…

Suggests school library media specialists should be responsible for promoting the integration of technology into education. Topics include resource allocation in the past; school library funding; the political climate and educational planning; technology teachers; library policies; and librarian and teacher cooperation. Provides a list of…