This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

Addresses the Wallace-Reader's Digest Funds' experiences working with school libraries and the lessons learned from the Library Power initiative, including: how school libraries can support national education goals, particularly in meeting the challenges outlined in the No Child Left Behind Act of 2001; current threats to library reform; and how…

Describes school library reform efforts in New York City's elementary public schools initiated by a private foundation to help improve education and fight poverty. Topics include funding; successful public and private collaboration; librarian training; and research to determine the role and influence of libraries. (LRW)

Discusses the decline of African libraries and concludes that African libraries must find their own role within an African reality. Discussion covers failed internationally funded attempts to stem the decline, including establishment of national information policies and systems; donation of books and journals; staff training; development of rural…

This paper describes the development of the Penang Public Library (Malaysia) Children's Library. The first section discusses the role of the community. The second section provides background, including library objectives drawn from the key missions in the UNESCO Public Library Manifesto. The third section addresses creative strategies for…

Suggests that to reach those responsible for funding, librarians need to be more assertive in making the school library's role and services understood. Discusses maintaining visibility, using every opportunity to tout new materials and services, having credibility and knowing the collection, making libraries comfortable and accessible, and…

Discussion of fund-raising in academic libraries addresses issues of major gifts, capital campaigns, organization, staffing, constituency, and the role of the library development program within the academic community. Highlights include library administrator roles, goals, centralized versus decentralized development, and creating a major-gifts…

Describes the Knapp School Libraries Project that was developed in the 1960s to create model libraries in elementary and secondary schools by upgrading their materials and qualified personnel. Visits from librarians, educators, students, and community members that helped disseminate the model libraries' characteristics are discussed. (Contains 14…

The role of the teacher-librarian and the school library at black secondary schools in South Africa is investigated, with a focus on the Cape Peninsula, in the context of political, social and economic change. Recommendations are made, and it is concluded that funds are needed for additional librarians, libraries, collections, and training.…

This paper examines the purpose and history of the school library in the United States, and specifically in California, and discusses concerns and issues that need to be addressed to ensure that school libraries have a place in the future. The paper concludes that excellent school librarians are essential in ensuring that all young people have…

This paper discusses changes in technology in libraries over the last decade, beginning with an overview of the impact of databases, the Internet, and the World Wide Web on libraries. The integration of technology at Delft University of Technology (Netherlands) is described, including use of scanning technology, fax, and e-mail for document…

Examines the role of school libraries in Sierra Leone's (Africa) educational system and the problems affecting their development. Discusses the need for materials to support teaching activities; sociological factors; teachers' and students' information needs; current trends and changes; rural areas with no school libraries; and lack of standards,…

This study, the first of its kind, examines the ability of the California Community College System to provide its students and faculty with Library and Learning Resources Programs and Services that are sufficient in quality, depth, and diversity to support each college's educational programs. The study covers a 7-year period from 1988-1989 through…

Libraries offer Missourians of all ages educational and cultural opportunities unsurpassed by any other governmental institution or community agency. Missourians value their libraries, as demonstrated by high usage, approval of library tax levies across the state, and increased demand for library services. This plan provides direction for the…

Library board members are an integral part of public libraries. Because of the importance of their role, this handbook gives library trustees in Oklahoma a basic understanding of their responsibilities and power. It contains useful information about developing policy, the board/director relationship, funding, intellectual freedom, library laws,…