Descriptor
Source
Author
| Budd, John M. | 1 |
| Savard, Rejean | 1 |
Publication Type
| Guides - Classroom - Learner | 1 |
| Guides - Classroom - Teacher | 1 |
| Reports - Evaluative | 1 |
Education Level
Audience
| Practitioners | 2 |
| Students | 2 |
| Media Staff | 1 |
| Teachers | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textSavard, Rejean – 1988
Arguing that marketing is a management philosophy that has profoundly transformed the business world and could potentially modify the appearance and delivery of information services, this report describes in broad terms the ways in which the marketing approach may be included as a component in the education of information professionals. The major…
Descriptors: Foreign Countries, Higher Education, Information Scientists, Library Administration
Budd, John M. – 1998
Examining the academic library within a contextual framework (of colleges, universities, and U.S. society), this book provides an analysis of the institution's content and function. The work emphasizes the structure, organization, decision making, and operations of academic libraries. The history, organization, and cultures of the academic…
Descriptors: Academic Libraries, Higher Education, Librarians, Library Administration
