Examines three publications as guides for evaluating library reference services and the potential of one for the development of children's services. Highlights include public library planning, limitations, output measures for children's materials and information services, and the library role. (AEF)

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

Describes seven "habits" for effective school library media specialists: (1) Be proactive; (2) Begin with the end in mind; (3) Put first things first; (4) Think win/win; (5) Seek first to understand, then to be understood; (6) Synergize (get students, teachers, administrators, community members to work cooperatively); and (7) Sharpen the saw (take…

Argues that without reform and adaptation to contemporary technology, paper libraries will become little more than book museums. Outlines four major problems with contemporary library practice. Discusses benefits of database-management systems for organization of libraries' paper resources. Lists requirements libraries should demand of any new…

Suggests ways that librarians should become actively involved in educating the public about supporting the library media center. Discusses activities for improving public relations in the school library; actions to improve visibility at the district level; involvement in the community; and active participation at state and national levels. (AEF)

Presents an analysis of 33 studies on rural information needs of a cluster of three Malaysian villages with no library service. Study found information needs relate to: religious information, family bonding, current affairs, health information, and education. The purposes for seeking information include: fulfillment of need to know, problem…

This bibliography lists basic periodical titles that should be included in school library collections for elementary schools in Oklahoma. The periodicals are grouped by library phase of development, from the phase 1 stage with the smallest collections, to the expanded phase 3 collection. Each entry contains an annotation describing the use of the…

This strategic plan details the commitment of the California State Library to the future and the recognition of its record of achievement of the past. The document is divided into four sections. The first section discusses the Library's mission and philosophy and describes various programs (State Library Service Bureau, Braille and Talking Books…

The purpose of library public relations is to develop ongoing programs of contact between the librarians and the population groups that they serve. This book is a guide to creating a library public relations program or for improving an existing program. The information is divided into six sections, and sources of additional information are…

Adhering to the proven fundamentals and the same general structure as previous editions, this revision updates and expands the material in the text to cover the latest managerial systems and approaches. The book presents the principles of library and information center management in a conceptual framework as it examines dynamics within the…

Fontbonne College's academic dean and vice president for academic affairs appointed a task force in August 1997 to investigate, over the course of one year, ways in which the library's development could be centered in teaching and learning. More specifically, the task force was to determine how library and information services could be rooted in…

The following information is provided in this annual report: names and positions of 1996 Board of Trustees members, Library of Michigan Foundation 1996 Board of Directors, legislative council, alternate members, and Library of Michigan staff; the library mission; a list of 10 major administrative tasks conducted in 1996; service and technological…

In this plan, the Florida Division of Library and Information Services (DLIS, also known as the State Library of Florida) defines future directions that will bring Florida's libraries into the 21st century. The introductory section, preceding the Plan, includes: methodology used to gather input for the plan; partners that assist the Division in…

Long regarded as the premier monographic series in its area of coverage, "Advances in Library Administration and Organization" offers research perspectives that are both timely and lively. This 18th volume continues the series' long practice of bringing to its professional and academic readership an eclectic mix of scholarship and longish essays.…

The current strategic plan of the South Carolina State Library contains five goals: provide information resources and services to meet the needs of the people of South Carolina; provide statewide programs to support local library services; serve as the advocate for libraries in South Carolina; encourage cooperation among libraries of all types;…