For every librarian who seeks to better serve the new and unique young adult market, this completely revised edition presents 30 library programs as examples of this service. By studying the examples set by award-winning initiatives around the country, librarians should be able to answer these questions for their young adult programs: What is the…

Presents a month-by-month plan for creating support for young adult services in public libraries. Each month has an objective supported by several tasks for achieving that objective. (AEF)

This document is a manual designed to improve library services to young adults. Information is divided into three parts: (1) "Applying the Planning and Role Setting Process to Library Services for Young Adults"; (2) "Evaluating the Results: The Measurement Process"; and (3) "The Output Measures." Part 1 discusses the Public Library Association…

Marketing techniques in youth services are useful for designing programs, collections, and services and for determining customer needs. The marketing mix--product, place, price, and practice--provides a framework for service analysis. (AEF)

This book analyzes the needs and interests of today's 12- to 18-year-olds and shows librarians how to plan a wide range of successful services to meet these needs. The book looks at basic issues involved in serving young adults (YAs). Part I begins with considering "Where YA?" services are today and where they are headed. Part II,…