Describes how to develop a cost- and time-efficient parish library. Discusses ongoing promotion of the library; leadership; costs; staffing; shelving and classification systems; location; nonprint media; library policy; and ways to increase visibility. (AEF)

When a new library system, WestCat, was installed in the Western Michigan University Libraries (August 1998), an initiative was undertaken to announce its arrival, establish its identity, and train the university community in its use. To promote this initiative, two committees were broadly charged with the responsibilities of publicity and…

Describes the Danville Public Library's (Illinois) planning and implementation of a groundbreaking ceremony and provides guidelines for the process. Highlights include early planning, the planning staff, publicity, videotaping, selecting a convenient time, decorations, invitations, knowing individual responsibilities, commemorative items, and a…

This document presents the 1997 Mississippi summer library program for children. Highlights include: planning a summer library program; promotion and tips on writing publicity releases; radio spots (samples); press releases (samples); a sample letter to parents; a general bibliography; selected promotional resources; supply sources; recipes. Also…

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

The purpose of library public relations is to develop ongoing programs of contact between the librarians and the population groups that they serve. This book is a guide to creating a library public relations program or for improving an existing program. The information is divided into six sections, and sources of additional information are…

This orientation manual serves as a general guide to the role of the public library trustee in the state of Nevada. It is designed to provide the trustee with basic information and to be used as a quick reference tool for helping the trustee do the job in an efficient and effective manner. The guide endeavors to provide a map by which the…

This publication provides the latest information available on the equipment and operation of mobile libraries operating out of road vehicles. The guide provides details on the establishment of mobile library services, financing, vehicles, furniture and equipment, staffing, collections, service base, and publicity. Some generalizations with regard…

Designed to help librarians and trustees make informed planning decisions concerning the development or improvement of library literacy services, this manual discusses the following topics: (1) the problem of illiteracy; (2) identifying adult new learners; (3) providers of literacy services; (4) the library's role in literacy activities; (5)…