Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…

A velcro board presentation of an input-output model, illustrating the public library as a community information system, can be used to define the library to citizen taxpayers. The major input to the system is tax dollars and its basic components are librarians, recorded information, facilities, and equipment. The output depends on the library's…

This paper describes a decision making framework for library networking which can be used by individual libraries, groups of cooperating libraries, or centralized services to evaluate current operations and define alternative approaches to automation and networking. It is noted that networking has not yet achieved its full potential because of a…

This guide discusses the essentials of live virtual reference, preparing for virtual reference, and implementing and incorporating virtual reference. Chapter 1, "Understanding Live Virtual Reference," lays out what virtual reference is and how it compares to other forms of reference. Chapter 2, "Offering Live Virtual Reference," presents ten…

Describes the Chicago Public Library model for regional libraries and discusses the planning and implementation of the regional concept by three public libraries. Topics discussed include advantages of the regional approach, criteria for location, levels of services offered, and guidelines for deciding whether the regional approach is appropriate…

By providing services to the elderly and to those who deliver services to the elderly, the library has three functions parallel to those of an institution of higher education: knowledge production, knowledge dissemination, and knowledge utilization. (Author)

Summarizes reasons for evaluating library literacy programs and the role of evaluation in the planning process. What to measure is discussed, and sample measures for library collections, support services, and direct instruction are listed. Issues to be considered in developing program objectives and evaluation strategies are also addressed. (10…

Presents a framework for a knowledge management environment at the University of California San Francisco library that integrates information sources, access and delivery systems, education programs, and personalized services. Topics discussed include scientific communication, strategic goals, planning and implementation of the knowledge…

Two parallel streams of work are the subject of this review: (1) the design of a long-range work program and planning process, and (2) the development of analytical techniques which give information about the use of libraries, new or old, and their service areas. The analytical model of library behavior proved illuminating, but is an area of…

Discusses first three steps of a general model for use in planning and implementing innovative programs in organizations: identifying problem, forming task force, finding out more about problems. Application and evaluation of model at large academic library to investigate receptivity of faculty to increased teaching activities by librarians is…

Describes framework for library networking which consists of six interdependent dimensions to be used for decision making by libraries: functions to be performed, type of access information, types of materials, products and services, networking configurations, and communications means. Use of a series of cost models describing activities within…

Presents an organizational model for providing digital reference services to all users who access the library remotely that was developed for distance learners at the University of Minnesota-Twin Cities library. Describes the planning and implementation process, and discusses organizational change issues and the value of digital reference services…

Examines the problem of measuring library performance objectively, with particular attention to the service rendered to the users of the library. (Author)

With encouragement from IFLA (International Federation of Library Associations and Institutions) and support from the government, over 150 mobile libraries have been established in Vietnam and have been in active operation for the last 10 years. Various models of mobile libraries suited to different areas have been identified, such as…

Analyzes the trend of increased budget cutting in public and academic libraries. Examines the use of fee-based services as a source of revenue, a way of supplementing basic library services, and a way of establishing a marketplace for library services. Discusses causes of budgetary cuts and offers a futuristic model for library services. (JMV)