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The Responsive Public Library: How to Develop and Market a Winning Collection. Second Edition.

Baker, Sharon L.; Wallace, Karen L. – 2002

This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…

Descriptors: Advertising, Library Collection Development, Library Collections, Library Development

Adult Services. Twenty-Eight Quick Recipes for Stretching Your Popular Adult Materials Budget.

Peer reviewed

Baker, Sharon L., Ed. – RQ, 1995

Describes methods for stretching a popular adult library materials budget. Highlights include prepurchase evaluation and selection; acquisitions; fund raising to support selection funds; distribution; weeding; promotion; and lobbying. (Author/AEF)

Descriptors: Advertising, Budgeting, Evaluation Utilization, Fund Raising