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Engelfried, Steven; Reynolds, Angela – American Libraries, 2002
Used selectively and imaginatively, corporate sponsorship can be a powerful tool to help libraries achieve their mission of getting more children reading and visiting the library. Focuses on development of the summer reading program by the Oregon Library Association. Discusses planning and fundraising; publicity; distributing funds; obstacles; and…
Descriptors: Corporations, Financial Support, Library Development, Library Funding
Thieling, Kaileen R.; Hudspeth, Jean – 1997
This document presents the 1997 Mississippi summer library program for children. Highlights include: planning a summer library program; promotion and tips on writing publicity releases; radio spots (samples); press releases (samples); a sample letter to parents; a general bibliography; selected promotional resources; supply sources; recipes. Also…
Descriptors: Childrens Libraries, Elementary Education, Learning Activities, Library Development