As libraries respond to new teaching and research practices in the twenty-first century, it is important to consider how to advertise library services. Users are often surprised to learn about the varied expertise of library staff and the many services the staff provides. To investigate this issue, the author designed a study to identify a more…

This article reflects on the first eighteen months of a long-term project to digitize a large and still-growing postcard collection. The project is notable for its use of student workers, developing an active donor base, establishing a significant online presence, and igniting interest in, use of, and donations to the collection itself. Throughout…

After a needs assessment exposed that even daily library users were unaware of the best resources, tools, and services, the Rider University Libraries switched gears from a focus on the creation of long step-by-step tutorials, to the creation of short promotional videos for all users, with attention on the needs of distance learners. This project…

A halo of signs, some stuffed into thick plastic sheaths while others curled under yellow tape, cluttered the service desks of the New City Library. They bleated out messages of closings, procedures, and warnings. Their number undermined their cause. All too often a customer would ask a question that was answered by the very sign they had pushed…

This manual is intended as a guide and a resource for staff and volunteers in small public libraries in Alaska. It is for libraries managed by local residents that have not had training in operating and managing a library. Some of the chapters may be useful to other types of libraries, such as a small school library or a church library. The guide…

In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that…

This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

Describes how to develop a cost- and time-efficient parish library. Discusses ongoing promotion of the library; leadership; costs; staffing; shelving and classification systems; location; nonprint media; library policy; and ways to increase visibility. (AEF)

When a new library system, WestCat, was installed in the Western Michigan University Libraries (August 1998), an initiative was undertaken to announce its arrival, establish its identity, and train the university community in its use. To promote this initiative, two committees were broadly charged with the responsibilities of publicity and…

Describes the Danville Public Library's (Illinois) planning and implementation of a groundbreaking ceremony and provides guidelines for the process. Highlights include early planning, the planning staff, publicity, videotaping, selecting a convenient time, decorations, invitations, knowing individual responsibilities, commemorative items, and a…

School library media specialists (SLMSs) in the Rochester (Michigan) Community Schools decided it was crucial to come to a consensus about key roles of SLMSs in successful school library media programs. They identified the following roles: information specialist, instructional partner, and program administrator. To educate administrators, staff…

Describes how the Magwood Public Library (Cook County, Illinois) successfully passed a $6.5 million tax referendum. Recommends showing the need for expansion, hiring an architectural firm to conduct a feasibility study, detailing the costs, securing community support, emphasizing cost effectiveness, and promoting the proposal. (AEF)

Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted…

This document presents the 1997 Mississippi summer library program for children. Highlights include: planning a summer library program; promotion and tips on writing publicity releases; radio spots (samples); press releases (samples); a sample letter to parents; a general bibliography; selected promotional resources; supply sources; recipes. Also…

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…