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Detmering, Robert; Sproles, Claudene – College & Research Libraries, 2012
This study examines the evolving roles and responsibilities of entry-level academic reference positions, as stated in recent job advertisements posted on the American Library Association's JobLIST Web site and other sources. Findings from a content analysis of these advertisements indicate that current entry-level reference positions in academic…
Descriptors: Librarians, Reference Services, Occupational Information, Academic Libraries
Hoffert, Barbara – Library Journal, 2002
The most surprising response from the "Library Journal" 2002 survey of 150 public libraries is that circulation is up after declines for the past couple of years. Budgets are holding their own, with a slight increase overall of 3%. Aggressive merchandising, promotion, and better circulation systems point to success. (AEF)
Descriptors: Advertising, Budgets, Library Circulation, Library Collection Development
Baker, Sharon L.; Wallace, Karen L. – 2002
This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…
Descriptors: Advertising, Library Collection Development, Library Collections, Library Development
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Moore, Gena – Community & Junior College Libraries, 2005
The Central Piedmont Community College Libraries have been successful in creating positive expectations from the CPCC community by connecting an official library logo with quality library service. The creation of the CPCC Libraries' logo CLICK was a process that spanned several months. A history of this process details the meetings and design work…
Descriptors: Public Relations, College Libraries, Library Services, Library Administration