Examines three circumstances likely to alter the organization of acquisitions expertise in libraries: holistic understanding superseding specialized expertise; diverging futures for acquisitions expertise and acquisitions departments; and the role of acquisitions expertise outside the library. (AEF)

Describes issues raised during a major reorganization and consolidation of reference services at Oregon State University. Attitudes of reference librarians and library administrators are reported, steps involved in the reorganization are outlined, and reactions from faculty are discussed with emphasis on the need for cooperation between librarians…

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

To give students a direct voice in library user policy and the library a point of contact with the student body, the Evans Libraries at Texas A&M University formed a Student Advisory Committee. The committee meetings provide a forum for student representatives, library administrators, and student liaisons to discuss concerns and proposed…

Reviews the literature on academic library reference service, and examines changes in the traditional reference desk model. Based on the review from the perspectives of managers, librarians, and users, new research directions are proposed in which users' information-search processes and librarians' intervention in reference service are integrated.…

With increased costs and decreased funding, it will be increasingly necessary for academic library directors to become heavily involved in fundraising, or development. Discussion includes systems development; funding sources; staffing and organization; and impacts of fundraising on the administration, staffing, and organization. (AEF)