Building a social media profile itself is a rewarding experience for digital librarians, but there is another aspect to social media immersion, and it is a powerful tool for the profession. As librarians establish expert status in the use of popular tools such as Facebook, Twitter, Tumblr, and WordPress, they can add training and even product…

Librarians are the ultimate information workers, with little they can count as done at the end of the day. Staying productive and motivated when there are no finished items that you have created at day's end can be difficult. For just this reason, David Allen, author and productivity expert, has proposed an information-worker-centric theory of…

Competition in the virtual reference market got really hot this past summer. Recent developments in virtual reference offerings suggest the market is much more dynamic than most people would have imagined a short time ago. With Google's acquisition of Meebo and its subsequent decision to shut down the chat widget service, many libraries scrambled…

Academic libraries by nature serve as spaces for communities of learners to gather. Careful design and marketing of spaces to meet specific needs, staffed by experts to facilitate and guide such learning, enhance the impact of "library as place." In this article, the author shares two examples of collaborations that have resulted from partnerships…

As another year draws to a close, the author reflects on the trends in play related to library technologies and attempts to anticipate their trajectory going forward. The library economy has not necessarily achieved full recovery from the recent downturn. Nevertheless, the author expects that investments in technology will expand next year. For…

A mission-critical system is one that is so intertwined with the operation of an organization that the organization can scarcely function without it. Just as in corporations, mission-critical library systems offer the capability to unlock talent and time. They are essential to the transformation of higher education and the learning environment. A…

The 21st-century student is highly technological. In order to encourage and enable the technologically advanced students, the authors wanted to develop a technology equipment service in the library at Texas A&M University-Commerce. They had an idea of what they wanted to accomplish but were unsure of how to get started. They started a small…

In her biography about her horticulturalist father, Jonathan Baldwin Turner, Mary Turner Carriel wrote the following of Turner's quest to fence prairies; words that may also serve as an allegory for present-day libraries: What he could have done to tempt the pioneer from his home in the East to settle upon the fertile lands in the West. The first…

In the library context, they depend on sophisticated business applications specifically designed to support their work. This infrastructure consists of such components as integrated library systems, their associated online catalogs or discovery services, and self-check equipment, as well as a Web site and the various online tools and services…

Although it is pretty easy to find colleagues who will express fatigue or frustration about the constant need for libraries to prove their value proposition, there is also an upside to the exercise of crafting a message that justifies librarians' mission. The catch is that however good their crafted message may be, they must forget about ever…

The core mission of libraries has always centered on making content and related services available to patrons. The form in which that content is delivered has changed continually. The most ancient libraries or archives organized clay tablets or cylinders written in cuneiform. Centuries ago, the transition from scrolls to codices must have been…

A halo of signs, some stuffed into thick plastic sheaths while others curled under yellow tape, cluttered the service desks of the New City Library. They bleated out messages of closings, procedures, and warnings. Their number undermined their cause. All too often a customer would ask a question that was answered by the very sign they had pushed…

In the corporate world, the "consumerization of IT" is being debated by C-level execs. Will libraries adopt the new bring-your-own-device-to-work policy? In the workplace, there may be room for debate, but in libraries, librarians don't have a choice whether or not to support the devices patrons want to use, at least not if they want to remain…

Any librarian who has managed electronic resources has experienced the--for want of words--"joy" of gathering and analyzing usage statistics. Such statistics are important for evaluating the effectiveness of resources and for making important budgeting decisions. Unfortunately, the data are usually tedious to collect, inconsistently organized, of…

In 2008, we started by pulling a sample of 483 public libraries from across the country, using 2007 public library annual report data. Because small libraries have different needs and resources than larger libraries, we stratified the sample to make comparisons by size, according to the following population groups: fewer than 10,000 served;…