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Dimick, Barbara – Library Trends, 1995
Marketing techniques in youth services are useful for designing programs, collections, and services and for determining customer needs. The marketing mix--product, place, price, and practice--provides a framework for service analysis. (AEF)
Descriptors: Evaluation Methods, Library Collection Development, Library Planning, Marketing
Jones, Patrick – 1998
This book analyzes the needs and interests of today's 12- to 18-year-olds and shows librarians how to plan a wide range of successful services to meet these needs. The book looks at basic issues involved in serving young adults (YAs). Part I begins with considering "Where YA?" services are today and where they are headed. Part II,…
Descriptors: Adolescent Literature, Internet, Library Collection Development, Library Planning
Van Duyne, Margaret King; Jacobs, Debra – Wilson Library Bulletin, 1992
Describes the activities of One with One, a community-based organization (CBO) that was started to reduce prejudice through individual, bicultural partnerships between Americans and newcomers. Libraries' roles in aiding this effort are discussed, including summer youth programs, vocational training programs, and building ESL…
Descriptors: Adult Vocational Education, Community Organizations, Cultural Awareness, Cultural Differences