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Hoffert, Barbara – Library Journal, 2002
The most surprising response from the "Library Journal" 2002 survey of 150 public libraries is that circulation is up after declines for the past couple of years. Budgets are holding their own, with a slight increase overall of 3%. Aggressive merchandising, promotion, and better circulation systems point to success. (AEF)
Descriptors: Advertising, Budgets, Library Circulation, Library Collection Development
Baker, Sharon L.; Wallace, Karen L. – 2002
This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…
Descriptors: Advertising, Library Collection Development, Library Collections, Library Development
Peer reviewedBaker, Sharon L., Ed. – RQ, 1995
Describes methods for stretching a popular adult library materials budget. Highlights include prepurchase evaluation and selection; acquisitions; fund raising to support selection funds; distribution; weeding; promotion; and lobbying. (Author/AEF)
Descriptors: Advertising, Budgeting, Evaluation Utilization, Fund Raising
