Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 0 |
| Since 2017 (last 10 years) | 0 |
| Since 2007 (last 20 years) | 1 |
Descriptor
| Library Administration | 2 |
| Library Science | 2 |
| Marketing | 2 |
| Access to Information | 1 |
| Behavior | 1 |
| Case Studies | 1 |
| Facility Improvement | 1 |
| Foreign Countries | 1 |
| Higher Education | 1 |
| Information Industry | 1 |
| Information Services | 1 |
| More ▼ | |
Author
| Singh, Rajesh | 1 |
| Smith, Duncan | 1 |
Publication Type
| Journal Articles | 2 |
| Information Analyses | 1 |
| Opinion Papers | 1 |
| Reports - Descriptive | 1 |
| Reports - Evaluative | 1 |
Education Level
Audience
| Media Staff | 1 |
Location
| Finland | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Direct linkSingh, Rajesh – Journal of Academic Librarianship, 2009
This paper attempts to find if there is any connection between the marketing attitudes and behaviour of librarians in thirty-three different libraries of Finland. Based on market-oriented behaviour, three kinds of libraries were found: "strong," "medium" and "weak." The findings indicate a positive relation between…
Descriptors: Marketing, Librarian Attitudes, Behavior, Libraries
Peer reviewedSmith, Duncan – Library Trends, 1995
Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)
Descriptors: Access to Information, Case Studies, Facility Improvement, Higher Education
