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ICT and Marketing Challenges in Latin American Libraries.
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Feria, Lourdes – 2000
Latin American libraries have experienced an important development in the last two decades. Telecommunications and Information Technologies (ITC) have been key elements in this process. There are leading institutions with remarkable programs; nevertheless it is necessary to design marketing strategies to improve their benefits. A case study based…
Descriptors: Academic Libraries, Case Studies, Foreign Countries, Higher Education