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Direct linkSingh, Rajesh – Journal of Academic Librarianship, 2009
This paper attempts to find if there is any connection between the marketing attitudes and behaviour of librarians in thirty-three different libraries of Finland. Based on market-oriented behaviour, three kinds of libraries were found: "strong," "medium" and "weak." The findings indicate a positive relation between…
Descriptors: Marketing, Librarian Attitudes, Behavior, Libraries
