There are universal elements to great videos and games that drive large audiences: beautiful cinematography and graphics, engaging and purposeful screenplays and storylines, unforgettable soundtracks, and a brand name that makes viewers and players want to return for more. Libraries can, and should, employ these elements in their own videos to…

Near field communication is an emerging technology that allows objects, such as mobile phones, computers, tags, or posters, to exchange information wirelessly across a small distance. Though primarily associated with mobile payment, near field communication has many different potential commercial applications, ranging from marketing to nutrition,…

Advocacy is not optional for libraries. Libraries need advocacy because so much of what goes on in them is invisible to the public eye. If the public thinks that circulating books is all that librarians do and all that they have to do, then how can they expect them to be impressed by the influence within the school community? If those people are…

Six years ago, the author shared some strategies on managing a cutback ("Budget Shortfalls," "Library Journal" 5/15/03, p. 34-35). Now, people are in an even more severe economic downturn. In this article, the author offers some additional tips on how to cope with more budget shortfalls during this recession.

Today's communities are diverse in composition, not only ethnically, but also in matters of age, sexual preference, physical and mental ability. However, as different as we all are, there are certain common threads that bind us all together. If libraries are to thrive and serve the whole community, they must respect the differences, but at the…

Developments in library services to Hispanic Americans include special collection development and outreach services to non-users but change is coming too slowly for America's fastest growing minority. Professional education has responded slowly, if at all to the Hispanic population's needs. (MBR)

While increasing the diversity of the library profession has been a long-running concern of Library and Information Science (LIS), the diversity of LIS doctoral students and faculties has received far less attention. This paper argues that libraries will be best equipped to provide inclusive services and outreach to diverse populations when LIS…

Examines the liaisons and relationships among libraries and the elderly, and those libraries and other community agencies working for the benefit of the elderly. (FM)

Traces the path of library revolution in Information and Referral (I&R) Services from 1969 to the present. (Author/MBR)

Presents a draft of a statement articulating the American Library Association's goals for the White House Conference on Library and Information Services in the areas of libraries' social value, library funding, literacy programs, outreach policies, national planning, and access to information. (FM)

Anyone who hires Loft Bell is getting two librarians: one who enthusiastically does the job, and another who develops new ideas, secures grants to fund them, and swiftly puts the ideas into action. There's nothing that makes a job more attractive to Bell than the freedom to try out new things. Jenny Levine, Internet development specialist at…

The baby boom generation--those born during the post-World War II years 1946 through 1964--has a track record of rebellion that has caused startling cultural and social transformations, including rock 'n' roll, the peace movement, civil rights, and agendas we can be less proud of. Reports indicate that this generation is again poised to create a…

A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

Schools, colleges and universities, and local communities now recognize the key role they play to encourage citizen participation and promote civic engagement. New civic engagement initiatives underway offer perfect opportunities for libraries to fulfill their traditional roles of promoting civic literacy and ensuring an informed citizenry. Today,…

The National Indian Education Association operated a research and demonstration project to provide library and information services to three American Indian reservations over a period of four years. Attempts were made to determine what kinds of information services the people themselves wanted, and then a program was developed to meet these needs.…