Discusses the advantages and limitations of market segmentation as strategy for the marketing of information services made available by nonprofit organizations, particularly libraries. Market segmentation is defined, a market grid for libraries is described, and the segmentation of information services is outlined. A 16-item reference list is…

Contends that, to the extent possible, the demonstrated needs of a library's constituency--inferred from the measurement of scientifically-observed objective data--must constitute the primary basis upon which to establish, develop, and discontinue library collections and services. One figure is used to illustrate these interrelationships.…

Outlines structural changes in the information supply community effected by the emergence of computer-searchable files as a major information resource together with other developments in electronic technology. Database definitions, interface differences, DuPont experiences, and options available to libraries and information centers are discussed.…

The concept of cable as a conduit for all telecommunications, especially how it would help library networking, is discussed. Specific studies which have been conducted are described. Discussion by panel members followed. (Other conference materials are LI 503071 through LI 503082 and LI 503084.) (3 references) (SM)

The conclusion contains reports of discussions from the four groups which make up participant types: (a) those having no cable, (b) those having old cable systems, (c) those negotiating for cable, and (d) those having cable but no programs. (Other conference materials are LI 503071 through LI 503083.) (Author/SM)

Provides background reading and sources of current practice/ideas relative to instituting programs for older adults. Annotations of selected materials, published since 1972, are grouped under five headings: "Background Materials,""Model Programs,""Information and Referral Services,""Audiovisual Programs," and "Services to the Handicapped and the…

In the first section four articles illustrate the basic concepts of the role of the library in college instruction. The library-college movement is discussed; Swarthmore College's "Teaching Library" in particular is examined. The second section contains four articles about actively established programs in library instruction. Following…

Claims that libraries have consistently ignored popular culture materials and urges them to reexamine their purpose and to expand collections and services to serve the true cultural needs of their patrons. Thirteen references are listed. (RAA)