In a time of increasingly digital distribution, challenging questions arise regarding what people own, what they want to access to, and how they develop and maintain collections. What considerations influence their decision making, as individuals and libraries shift toward more subscription-oriented content? Digital access to e-books and…

In this essay, we embrace a vision of the future of academic libraries where librarians confront and creatively address the lack of racial and ethnic diversity within our profession and actively pursue a social justice agenda within our libraries and in the communities we serve. This future requires that we acknowledge that many of our current…

In this article, I imagine a library that prioritizes teaching users how to find, evaluate, and use information over the traditional library public service activities of collection development, access to materials, and reference services. If I ran the library, all services would support end-user education. (Contains 1 graph and 1 note.)

Throughout the history of library automation, the author has seen a steady advancement toward more open systems. In the early days of library automation, when proprietary systems dominated, the need for standards was paramount since other means of inter-operability and data exchange weren't possible. Today's focus on Application Programming…

One of the first big shifts in how libraries manage resources was the move from print-journal purchasing models to database-subscription and electronic-journal purchasing models. Libraries found that this transition helped them scale their resources and provide better service just by thinking a bit differently about their services. Likewise,…

This article presents an excerpt of Library Journal's (LJ's) Movers & Shakers ideas on how to ensure a vital library for the future. Several identify a disconnect between what librarians and libraries do and what users think they do. Mending this gap, they say, would transform library recruitment and library support. While specific insights on…

Librarians face a dilemma, one to which most of them appear to be oblivious. Everybody knows about lots of modern problems that confront libraries and librarians these days. The problem under discussion here is of another order altogether: that librarians are taken too seriously by some of the populace they serve; that they sometimes do not take…

Ten years ago, stories like "B&N: The New College Library" (LJ 2/1/98) and "What If You Ran Your Library Like a Bookstore?" (American Libraries, 3/98) kicked up a controversy about the viability of libraries. Ironically, these days it's the book business that has an aura of crisis and gloom, while visits to libraries are surging. Over two billion…

This article presents an interview with Patrick Sommers, president of reference/information publisher "Gale" (part of Cengage Learning). Sommers took the helm in October 2007, after running system vendor Sirsi beginning in 2001 and engineering both the 2005 merger with Dynix and the 2007 sale of the newly created SirsiDynix to Vista Equity…

In a time when information self-service and enhanced competition have sent libraries of all types into an oftentimes desperate search for a renewed sense of purpose, a fundamentally important question takes center stage: How can libraries connect with the deepest aspirations of their service communities? This article describes a new library…

Today's communities are diverse in composition, not only ethnically, but also in matters of age, sexual preference, physical and mental ability. However, as different as we all are, there are certain common threads that bind us all together. If libraries are to thrive and serve the whole community, they must respect the differences, but at the…

Discusses the conditions necessary for the success of marketing programs within libraries and methods of implementing a formal marketing program. The four factors of the marketing mix (product, place, price, promotion) are considered and administrative decisions are explored within the framework of these four factors. (Author)

Discusses the concept of privatization--i.e., the process of turning over public functions to private industry--as it relates to libraries. Charging for services such as online searching and interlibrary loan, the difficulty of pricing, and the effects of entrepreneurial librarianship on service and scholarship are considered. Seven references are…

This essay argues that the reference librarian is an intellectual, peculiarly equipped to have technology work for the librarian rather than the librarian for technology. It is a conviction that all people, not just a celebrated few, must be served by reference librarians. Twenty-one references are included. (Author/EJS)

Discusses the use of marketing by not-for-profit institutions, focusing on its role in libraries. Ten truths relevant to library marketing at present and in the future, which deal with programs and services, marketing professionals, users' needs and concerns, and library budgets, are presented. (EJS)