This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

The long range plan provides for the orderly establishment and expansion of programs needed to carry out the objectives of the Texas State Library. The following five major development goals were identified for the 1994-1997 period: (1) improve library services and increase library resources through financial support; (2) make materials and…

Describes how three public library youth librarians used statistics to justify budget requests, change resource allocations, expand services, and show benefits of new services to the community. Examples are provided under the following headings: Show what's missing; Show what's gone wrong; Show what's going right; Show inequities; and Compare and…

This article reviews personnel administration techniques that have been used to establish work-load parameters, but offer no aid in subject deployment. A model which identifies elements that must be included in a consideration of work-load measurement and subject allocation for library collection development tasks is presented. Thirty-four…

Discusses the changing environment of the academic library, highlighting the role of collection development librarians and listing issues for collection development officers: ownership/access, consortia, collections analysis, intellectual property/fair use, public relations, allocation formulas, library research, collection balance, rising costs,…