"Targeting an Audience: A Discussion of Relevant Variables and a Test of Priming" is a teaching activity created to further students' knowledge of persuasive message reception and priming--a persuasion tactic often used in advertising by brands. Explanations of intended courses, learning objectives, and rationale are provided to help…

To be literate in a society where the information shared online is often exploited, learners should be exposed to multiple aspects of contemporary predictive modeling. This article explores an activity in which grade 10 students learned how a famous AI algorithm (the Apriori algorithm) uses conditional probability to automate the process of…

Instructional design and training skills have become a key competency that is expected of public health professionals. However, the research on educating public health students as instructional designers (ID) is lacking. The purpose of this study is to better understand how novice IDs design trainings using their design judgment in an authentic…

This case study addresses the language-culture divide contributing to curricular bifurcation in many collegiate language departments and presents a lesson plan to help language instructors bridge the gap. The lesson on public transportation is designed for first-semester second language (L2) German students and focuses on a guided reading of a…

This paper describes a case study on the chemistry behind natural cosmetics in five chemistry learning groups (grades 7-11, age range 13-17) in a German comprehensive school. The lesson plan intends to promote critical media literacy in the chemistry classroom and specifically emphasizes learning with and about advertising. The lessons of four…

This lesson plan is designed to help students become more aware of how advertisements play a role in shaping societal attitudes about gender and sexuality and how these messages effect their own beliefs. This lesson plan will outline how to effectively accomplish this goal in any course focusing on gender and/or sexuality.

The definition of "English language classroom" is changing. When students have the opportunity to learn content and language at the same time, disciplinary boundaries overlap. Teachers are rethinking how they design courses, plan lessons, assess students, and collaborate with colleagues to support student learning and facilitate their…

Outlines a 17-day unit of study on advertising for a high school journalism class. Offers daily lesson plans and describes a concluding student project. (SR)

This article provides 10 reasons why it is important to do critical media analysis in the second language classroom and describes how a process-writing approach can be used for this in a university writing class. The authors explain how to prepare a lesson plan and the idea of an "Adbuster." They then describe 10 stages in the lesson…

This teaching packet is designed to enrich lessons and motivate students, and is based on real-life marketing problems. The packet includes a booklet containing background for instructors on advertising's crucial economic role and its history in the United States, eight reproducible lessons, and teaching tips for each lesson. The packet also…

Presents a case study classroom exercise using the theme of price/non-price competition and based on a poster advertisement of the Eurotunnel. Recommends this exercise for use with fourth year General Certificate of Secondary Education (GCSE). Suggests the follow-up activities of class discussion and designing an advertising campaign. (KO)

Presents a teaching unit on structural unity for teaching copywriting. Uses examples from fiction, art, and music, and draws upon current writing theory. (SR)

Provides photocopy-ready lesson aids on story ideas, interviewing, inverted pyramid writing style, newswriting, sports/scavenger hunt, finding feature material, identifying feature leads, feature lead selection, evaluating feature leads, compiling survey material, cutlines, headlines, paste-up rules, advertising, final semester project, newspaper…

Designed for senior high school students, this one semester course focuses on four aspects of modern media: television, film, radio, and advertising. Each topic is worked into a weekly lesson plan format that stresses the active involvement of students in the learning process. The course outline contains lists of objectives and media materials…

Discusses concepts underlying media literacy programs; how media literacy fits into the language arts curriculum; and the strands of a media literacy curriculum: viewing and representing. Provides models of the viewing (decoding) and representing (encoding) triangles. Includes a third-grade lesson plan developing skills in analyzing holiday season…