This paper attempts to organize, systematize, elaborate, and elucidate a number of basic principles for behavioral change that have experimental foundation. The two major areas discussed concern procedures and principles for strengthening and weakening behavior. Matters of inducing behavior are considered. Principles for strengthening behavior are…

In an associative learning preparation, the participants were given partial reinforcement (PRF) with two different cues. For one of the cues, the nonreinforced presentations consisted of pairings of the cue with a neutral outcome, whereas these presentations consisted of pairings with an aversive outcome for the other cue. The results showed that…

One of a series of original statements on a central concept, principle, theory, or problem in the social sciences, this module presents a definition and some illustrations of paired associate (PA) learning and a summary of the procedures used in PA learning. Many of the important research findings on PA learning are briefly recounted and a basic…

THEORETICAL AND EXPERIMENTAL ANALOGIES ARE DRAWN BETWEEN LEARNING THEORY AND PERSUASIVE COMMUNICATION AS AN EXTENSION OF LIBERALIZED STIMULUS RESPONSE THEORY. IN THE FIRST EXPERIMENT ON INSTRUMENTAL CONDITIONING OF ATTITUDES, THE SUBJECTS READ AN OPINION TO BE LEARNED, FOLLOWED BY A SUPPORTING ARGUMENT ASSUMED TO FUNCTION AS A REINFORCER. THE TIME…

The purpose of the document is to assess facilitating and interfering effects of various strategies in samples of children from elementary and high school grade levels. Participating in the paired-associate study were 160 children, 40 each from first, third, sixth, and eleventh grades. Subjects were required to learn a 36-item aurally presented…

The literature on learning research pertaining to the internal processing operations of the learner was reviewed. The current thinking of learning theorists regarding the nature and importance of these processes in learning and retention is described, and their significance for instructional technology is examined. Verbalization, imagery, and…

This review of professional literature on the psychology of language summarizes and interprets selected books and articles published during the period 1957-60. The literature, selected on the basis of importance and applicability to education, is considered under the following headings: theories, research techniques, verbal learning, and…