The purpose of this study was to define and better understand business school students' opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business…

This paper analyses summer teaching and learning from an undergraduate business student's perception. The survey reported here was designed to investigate how undergraduate business students perceived a marketing subject--Introduction to Marketing-- during summer school. At the same time, this research investigates the duration of study, the…

This document discusses means for assessing students' learning preferences, with materials drawn from the field of transformational linguistics. Two specific techniques for classroom assessment are described: (1) the use of questionnaires and, (2) essays. Applications of the techniques can lead teachers to greater awareness of student learning…