Numerous studies have found better memory for multimodal than unimodal stimuli. In these studies, however, multimodal stimuli consist not only of multiple modalities, but also of more varied information than unimodal. Therefore, in the present study, we investigated encoding variability as an explanation for the multisensory benefit. Written words…

Multisensory environments rich in modal integration provide cues from various sensory modalities including visually, auditorily, and tactilely. Such modal integration plays a crucial role in cognitive processing, specifically in fostering creativity. Numerous studies highlight that emotional coherence through cross-modal affective integration…