In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…

Using the National Center for Education Statistics (NCES) 2012/17 Beginning Postsecondary Students Longitudinal Study (BPS:12/17), this research study explores the persistence to bachelor's degree attainment of adult students. Specifically, this study looks at adult students who expected to earn a bachelor's degree or higher, and analyzes whether…

Interest in the use of analytics to support evidence-based decision-making in higher education is relatively a new phenomenon. The available research suggests that analytics can enhance an institution's ability to make evidence-based informed decisions that foster growth and increased productivity. The present study explored how institutions of…

Each year, roughly 30% of first-year students at US baccalaureate institutions do not return for their second year and billions of dollars are spent educating these students. Yet, little quantitative research has analyzed the causes and possible remedies for student attrition. What's more, most of the previous attempts to model attrition at…

This guidebook is designed for institutional leaders and student success teams who are ready to talk openly about the students they serve and who are eager to learn practical strategies from national experts and peer institutions. We cannot design an experience that meets our students where they are unless we holistically understand who they are.…

Data-informed decision-making has always been -- and always will be -- a smart approach to policy, including at institutions of higher education. Just over one year since the COVID-19 pandemic radically and abruptly shifted every aspect of higher education, states and institutions are tackling the same student success goals as before, but with…