Data analytics is undergoing an evolution through effective data use to support both operational and learning analytics models. However, this evolution will require that institutional leaders transform their data systems to best support the needs of application modeling and use their intuition to help drive the development of better analytical…

If universities want to survive into the century while maintaining relevancy to the business world and the global market, they must utilize innovative methods that engage students from the time of admission through graduation. Successful engagement equates to economic growth and positive branding. Students who are 'invested' and feel that the…