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Direct linkSmith, Louise W.; Van Doren, Doris C. – Journal of Marketing Education, 2004
Active and experiential learning theory have not dramatically changed collegiate classroom teaching methods, although they have long been included in the pedagogical literature. This article presents an evolved method, reality based learning, that aids professors in including active learning activities with feelings of clarity and confidence. The…
Descriptors: Learning Theories, Experiential Learning, Active Learning, Teaching Methods
