As public relations professions advance toward new media platforms, one traditional tool--the backgrounder/position paper (more technically termed white paper) remains a compelling vehicle to impart enduring professional competencies. Moreover, the skills requisite to produce a white paper can be deployed in a variety of new and traditional media…

Describes a letter-writing project designed to teach students that style, voice, and connotation affect the nature and force of written communication in the business world. (AEA)

This publication contains materials for four courses in Applied Communications in the Applied Academics program at South Seattle Community College. It begins with the article, "Community College Applied Academics: The State of the Art?" George B. Neff), which describes the characteristics, model, courses, and coordination activity that…

This course in technical communications is one of 16 courses in the Energy Technology Series developed for an Energy Conservation-and-Use Technology curriculum. Intended for use in two-year postsecondary technical institutions to prepare technicians for employment, the courses are also useful in industry for updating employees in company-sponsored…