Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…

Developed by the Southwest Iowa Learning Resources Center, Media Now is a course for secondary students in media studies. Curriculum concentration is on television, film, radio, and recorded sound. Individualization of instruction, behavioral science, and mediated learning packages are employed with each module interrelated through printed…

Offers a detailed description of a unit designed to explore the effectiveness of communication through the media that emphasizes all modes of communication--listening, speaking, reading, and writing. (AEA)

A course titled "Editing As a Way of Life," dealing with communications media, was tried out at the senior high school in University City, Missouri. A total of 38 activities were devised to meet the 16 objectives of the course, which were subsumed under six categories: perception, knowledge, creativity, skills, production techniques, and…