Twelve lesson plans on economics of marketing are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; and unit outline…

Many factors must be considered when a company decides to market its product in another country. It must research the targeted country to determine if there is a demand for the product, decide on product modifications needed to match the new market, and develop a plan to market and distribute the product in this new business environment. In this…

Nineteen lesson plans on selling are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; pre-assessment instrument…

This manual is intended to help teachers meet the objectives of the 1985 Alberta, Canada, Marketing 20-30 curriculum. The manual is organized in six sections. The first section contains introductory information on the Marketing 20-30 curriculum, including course objectives and a flowchart of the modules in the marketing course. Planning the course…

The course materials included in this guide are intended to introduce students to the manufacturing industry and its relationships with society, individuals, and the environment. The following topics are covered in the nine learning modules: manufacturing and society and manufacturing systems; manufacturing materials and processes (types of…

This curriculum guide consists of materials for use in teaching the second year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, a series of unit outlines, a bibliography, and a list of audiovisual materials. The following topics are addressed in…

This instructor's guide, which is designed to assist teachers in providing instruction and technical support to small business owners and managers, contains 17 competency-based units of instruction on the following areas that both small business instructors and small business owners have deemed critical to the success of any business:…

These instructional materials on agricultural diversification and marketing were developed for use by Iowa's vocational and technical agricultural instructors and extension personnel. This document is one of three manuals making up a single package. (The other two are Christmas Tree Production and Marketing and Sod Production and Marketing). The…

This instructor's guide is designed to accompany self-paced student training modules on the Parts Counter Trade. Introductory materials include an introduction to pre-apprenticeship training, and a course outline. Teaching outlines are then provided for the 11 modules that comprise this course. For each module some or all of this material may be…

This teacher's guide is designed for use in a one-semester course to provide marketing and distributive education students with the skills necessary to open a marketing business. Included in the guide are a task list, a suggested teaching sequence, and a series of nine instructional units. The following topics are addressed in the individual…

This curriculum guide can be used by secondary and postsecondary agriculture, technology, and marketing instructors to decide what and how to teach about agricultural business organization and management, especially in Iowa. The guide consists of five instructional units: (1) agribusiness organization and management; (2) livestock sales and…

This teaching guide is designed for use in implementing the first level of a comprehensive entrepreneurship curriculum entitled: A Program for Acquiring Competence in Entrepreneurship (PACE). Designed for use with secondary students, the first level of PACE consists of 18 lessons that introduce students to the concepts involved in entrepreneurship…

A project was conducted to develop a curriculum package that defined the specific math, science, and language arts skills presently being taught at a vocational skills center that offered training in 20 job skill areas and served an 11-school district. The information gathered during the project was to serve as a basis for granting cross-credit to…