This unit teaches students how to perform racial rhetorical criticism and positions them to engage in discussions of race through experiential learning, namely through exploring the links between rhetoric, public memory, and campus history projects. Courses: Rhetorical Criticism, Rhetorical Theory, Communication Theory. Objective: Students will…

In this activity, the marriage between two fields of theory--namely, communication and education--produces a more organized and integrated lesson on family narratives by using Kolb's experiential learning cycle to guide the unit's construction. Kolb's model depicts what communication content is appropriate for each of the four stages. While the…

The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social…

Courses Leadership, Strategic Communication, and courses within communication that include a complex group assignment. Objectives The Zombie Apocalypse (ZA) learning activity is part of a second-year course in an international master's program. The course introduces students to key concepts in strategic communication and leadership and encourages…

Instructors in medical and health fields have long used experiential learning activities to complement traditional methods of teaching. The following details a scenario developed for a health communication course that simulates a plague outbreak and requires students to draw from best practice related to crisis and emergency risk communication,…

Courses: Research methods for undergraduates or graduates. Objectives: The aims of this activity are: (1) to clarify the basics of experimental design; (2) to illustrate the concept of levels of measurement; (3) to demonstrate in-person/hands-on data collection procedures; (4) to understand and practice the steps in null hypothesis testing; and…

A fundamental challenge for all instructors in higher education is demonstrating the relevance of the material for our students. With the implementation of new technologies, and facing ever-increasing challenges, instructors need to adapt their approach, especially in the teaching of theory. This presentation provides one such approach. Instead of…

While a new medium can enhance communication access by bringing back small group structures or access to local communities, it can also turn communal events such as dining out or drinks with friends into antisocial experiences. The social impact of a medium on the human experience is in part why McLuhan (McLuhan M. [1964b]. Understanding media:…

Crises threaten high-priority goals of impacted organizations. In the field, trainings range from overviews of crisis plans to full-scale exercises that simulate a crisis. In the classroom, simulations engage multiple learning styles, and allow students to reflect on observations and provide recommendations. The objectives for this unit activity…

Courses: Research Methods (undergraduate or graduate level). Objective: The aim of this exercise is to optimize the ability for students to integrate an understanding of various methodologies across research paradigms within a 15-week semester, including a review of procedural steps and experiential learning activities to practice each method, a…

Effective leadership is imperative for successful societies. Therefore, researchers have studied effective leadership styles for nearly a century (Kalaluhi, 2013). Leadership is instrumental in creating productive groups and teams (Wheelan, 2005), organizations, businesses, communities, and countries (Kosicek, Soni, Sandbothe, & Slack, 2012).…

The Accrediting Council on Education in Journalism and Mass Communications recognizes the importance of a curriculum that prepares students "to apply current tools and technologies appropriate for the communications professions in which they work, and to understand the digital world" (ACEJMC, n.d.). Infusing experiential learning into…

The subject of research methods is often unknown, foreboding, and unappealing to undergraduate communication majors. Thus, in the research methods course, two ways to overcome such issues and achieve learning are by: (1) making the unfamiliar more familiar and accessible; and (2) placing abstract knowledge in its useful real-world context. Making…

Civic engagement has become an essential learning goal for institutions throughout higher education. Communication scholars employ various pedagogical tools to foster civic engagement. For instance, service learning has been shown to increase political and community engagement in courses such as family communication and public relations. Teachers…