Unleash the transformative power of storytelling to build belonging, ignite critical consciousness, and amplify students' voices. This dynamic book equips educators who work with middle and high school aged youth to teach storytelling in their classrooms or community organizations. Through inspiring examples and hands-on teaching strategies, the…

The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…

Few academic disciplines make as frequent use of experiential learning exercises as marketing and sales. This is particularly true in selling courses, where a sales role play often serves as a culminating exercise in which students are tasked with building rapport with a buyer, uncovering buyer needs, overcoming objections, and closing a sale.…

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social…

Popular game shows offer educators the opportunity to develop active-learning exercises that provide students with a real-world connection to analytical reasoning and methods. We describe a classroom assignment developed for quantitative business courses based on the Monty Hall Problem (MHP), a probability puzzle with ties to the long-running…

"Wild Learning" answers a call in the educational community for practical, easy-to-implement activities that bring core curriculum out of the classroom and into the outdoors. Outdoor learning has risen in popularity in recent years, and it has tremendous benefits. Being outside is healthier, helps children form a strong connection to the…

"Introducing Engineering to K-8 Students" will provide you with the tools you need to incorporate engineering design into your classroom. Rather than prescribing a specific curriculum to follow, this book will help you engage your students with hands-on, open-ended engineering design problems that can be easily integrated into your…

Information sharing is a critical aspect of effective team functioning. However, it can be challenging to discern whether the information communicated is fact, opinion, or someone's best guess (FOG) due to the varied understandings, assumptions, and interests team members bring to any collaboration. In this article, we introduce a role-play…

Courses: Research methods for undergraduates or graduates. Objectives: The aims of this activity are: (1) to clarify the basics of experimental design; (2) to illustrate the concept of levels of measurement; (3) to demonstrate in-person/hands-on data collection procedures; (4) to understand and practice the steps in null hypothesis testing; and…

Universal Design (UD) involves the creation of accessible, flexible products that are functional for a wide population of users. Our problem-based learning exercise challenges student teams to create products and services guided by the principles of UD. After teams generate their new product concept, a spokesperson from each team pitches it in…

Although many global MBA programs teach intercultural communication, what happens when the method for teaching that concept becomes mostly experiential? To answer that question, the authors took two very similar classes, both composed of working adults, a Business Communications course in Germany and a Managerial Communications course in the…

As the demand for opportunities to learn English grows throughout the world, parents and educators are looking for innovative ways to engage students in English-learning opportunities. Perhaps your school or municipality will seek to initiate an English Camp to be on trend with this growing need. Or perhaps, like many go-getter teachers, you wish…

Responding to change is a critical workforce competency and an essential skill for effective leadership and management along with abilities to work in a group, problem solve, and demonstrate critical thinking capabilities. In this experiential exercise, students collaborate in groups, think critically, and respond to customer demands in a…

With the impactful nature of the COVID-19 pandemic, this manuscript describes a teaching case for COVID-19 vaccinations to develop students' knowledge of analytics and supply chain management. The experiential learning activity is developed in the context of an undergraduate upper-level course on descriptive analytics and data visualization. The…

A fundamental challenge for all instructors in higher education is demonstrating the relevance of the material for our students. With the implementation of new technologies, and facing ever-increasing challenges, instructors need to adapt their approach, especially in the teaching of theory. This presentation provides one such approach. Instead of…