The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

The present study investigates the adoption of Japanese by users from a popular Chinese video-sharing website, bilibili.com. Over a two-month period, 5,808 instances of language use that involve Japanese language features were sampled from 28,579 video comments. It was found that features of Japanese were often utilized -- either entirely in…

Although people may readily refer to Britain, Canada, Australia, New Zealand, and the U.S. as Anglophone countries, recent demographic and sociolinguistic profiles of these countries indicate that they are actually both Anglophone and multilingual, and in some of their cities, even more multilingual than Anglophone. Recent research also indicates…

Translanguaging has opened up spaces to recognize the dynamic multilingualism of students in classrooms taught in dominant languages, and problematized concepts such as 'additive bilingualism'. This article aims to further explore two issues that remain little understood. First, translanguaging is often seen as simply the acknowledgement or use of…

This study develops a framework that integrates multimodality and translanguaging to analyze meaning-making in an online English teaching video. We consider pedagogy as more than teaching approaches and methods, but as a process of design that is realized by the orchestration of multimodal semiotic resources. In terms of multimodal analysis, we…

This qualitative study analyzes the use of translanguaging in co-learning activities involving four junior-one students in an English remedial class. The school advocates a policy of English immersion in the regular English class, although students may have difficulty understanding the teachers and interacting with them during the classes. In the…

This article discusses a relatively under-explored phenomenon that we call Tranßcripting -- writing, designing and digitally generating new scripts with elements from different scriptal and semiotic systems. The data are drawn from examples of such scripts created by multilingual Chinese users in everyday online social interaction. We analyse the…

Translanguaging and trans-semiotizing research has problematized the static view of language and argued that meaning making is a dynamic, material, social, and historical process across multiple timescales in complex eco-social systems. The second author proposed the concept of trans-semiotizing as an alternative lens to study language teaching…

This paper introduces the term 'trans-scripting' to examine fleeting, socially unstable practices of writing a language in a non-canonical script. As a theoretical notion, trans-scripting conceives of script as a semiotic resource whose situated choice and sequential alternation can create discursive meaning. The case study is on 'Hellenized…

This paper draws draw on conceptualisations of language as heteroglossic to examine whether and how multilingual practices and plurilingual pedagogies are enacted as instructional strategies in two multilingual English-medium universities in western Canada. Multilingual educational contexts have the potential to comprise 'translanguaging spaces'…

The focus of this study is to highlight how multilingual society such as in the Philippines and Singapore use "translanguaging" (Garcia, 2009), an umbrella term which is more than "hybrid languages" (Gutierrez et al., 1999) and "code-switching and code-mixing" (Bautista 2004; Mahootian, 2006) in journalistic blogs…