The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

This paper contributes to current sociolinguistic research on the rapidly-changing landscape of digitally mediated communication (Androutsopoulos and Staehr 2018) by presenting mediagrams, a new method for research on transnational mediated interaction. Based on an ethnographic study of mediated multilingual communication in four families with…

In many countries of sub-Saharan Africa, the release of each year's results for the end of high school examinations heralds an annual ritual of public commentary on the poor state of national education systems. However, the exoglossic/monolingual language regime for these examinations is infrequently acknowledged as contributing to the dismal…

We argue that opening a space for dialogic, imaginative writing in the classroom can create entry points for a culturally responsive writing pedagogy (CRWP). We explore how collaborative writing for a pre-existing community digital platform (FundZa) and audience aids the implementation of CRWP in a creative writing course for South African…

Codeswitching by African language speakers in South Africa (whether speaking English or the first language) has been extensively commented on and researched. Many studies analyse the historical, political and sociolinguistic factors behind this growing phenomenon, but there appears to be a little urgency about establishing a database of new…

In South Africa, as in many parts of postcolonial Africa, English dominates the political economy and as a result is the medium of instruction chosen by the majority of South African schools, despite the fact that most learners do not have the opportunity to acquire English to the levels necessary for effective engagement with the curriculum.…

Provides a critical review of the syntactic study of code mixing, discussing data drawn from African and South Asian languages, and focuses particular attention on the syntactic constraints paradigm. An examination of seven major surface constraints, deemed to have universal applicability, shows that none of these constraints is universal. (53…

How can teachers make sound pedagogical decisions and advocate for educational policies that best serve the needs of students in today's diverse classrooms? What is the pedagogical value of providing culturally and linguistically diverse students greater access to their own language and cultural orientations? This landmark volume responds to the…

Thirty-five papers, all but one in French, presented at the conference on research in linguistics are presented here. Topics include: verb tenses in English; computerized text analysis program; study of specialized terminology; court translation in Canada; subject-verb agreement in English; bilingual editing; swearing with religious words;…