This paper uses content analysis to analyse a set of websites of English language teaching companies in the Philippines and highlights the contradictions between the language ideologies espoused, advertised language policies, and recruitment of local non-native English-speaking teachers. The study highlights trends in recruitment that contrast…

Despite the non-native English-speaking teachers' (NNESTs) movement, the literature documents widespread discrimination against NNESTs particularly in hiring discourse in English as a foreign language (EFL) contexts. The present study aims to shed light on another aspect of this discrimination in EFL internship advertisements by investigating the…

Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Commercial advertisements in Arabic-speaking regions tend to alternate between dialectal Arabic and Modern Standard Arabic, but it is not yet clear whether language variety has any impact on listener's lexical recall. Insight into this issue should help enterprises design their commercial advertisements in a linguistically intelligent manner. This…

The geographical proximity and socioeconomic dependence on the United States brought about a deep-rooted anglicization of the Cuban Spanish lexis and social strata, especially throughout the Neocolonial period (1902-1959). This study is based on the revision of a renowned newspaper of that time, "Diario de la Marina," and the…

There are many purposes for using language which determine how the writer or speaker chooses words, syntactic expressions and figurative language. This is as a result of the fact that language has a very powerful effect over people, their actions and thoughts. This is seen in the use of language in various discourse types which include…

This study investigates the concept of teacher identity of native-English speakers in South Korea by examining public texts, mainly English immersion camp advertisements and teacher recruitment materials. To this end, a social semiotic multimodal analysis was employed to scrutinize how these public narratives and visual images, populated with…

The transformation of higher education has been a pressing concern for policy makers and practitioners. This article provides examples of the transformative potential of assessments designed within the framework of a multi-literacies and heteroglossic pedagogy in an Applied English Language course at a South African university. These assessments,…

This research investigates the ideological character of the English language in East Asia. It focuses on the prevailing beliefs, values and propositions relating to English as a global language and the spread of English in the non-English East Asian countries, namely China, Japan, South Korea and Taiwan. By analyzing how English is presented in…

Every text has a communicative purpose that it performs by dividing itself into generic stages. These stages are assigned specific goals and have differing linguistic structures. This paper makes an attempt to investigate whether there is a definable co-relation between linguistic features and stages in the genre of look-good advertisements. It…

This paper focuses on a critical analysis of the language of advertisement in selected newspapers and magazines; from the aspect of graphology and lexis of "The Nation Newspaper" and "Newswatch Magazine" respectively. This work is based on the framework of stylistics. Through this study, it is discovered that the language of…

When Algeria opened its markets to foreign investment starting from the early 2000s, a technological boom occurred, including the expansion of mobile phone use. New technologies have had a considerable impact on the Algerian diglossic situation, in recent decades, and have contributed in the democratisation of the local dialects, which are being…

Explains that guiding students to identify connotations of names chosen for fragrances can have a two-fold purpose: first, students may become more discriminating consumers; second, they may experience the sheer joy of language play, which produces a genuine and continuing interest in the operation of language. (EL)

Four practicing teachers discuss the effect of advertising language and how it affects the teaching of correct usage. (EL)