This study adopts an apparent-time diachronic linguistic landscape (LL) approach to investigate the vitality of an ethnic minority language in China, namely the Nuosu Yi ([foreign characters omitted]). Diachronic LL research is concerned with changes in language use on signage over time. It provides insights into phenomena such as language shift,…

This paper focuses on the linguistic landscape (LL) of four towns along the rural-urban line in Liangshan Yi Autonomous Prefecture, which is located in southwest China and is the main residence of the Yi ethnic minority group. In recent years, the status of the Yi language has been challenged by Han (Chinese Mandarin) and English both in the field…

This paper discusses language use and identity patterns in families set up by deaf partners living in Romania, where at least one of the spouses belongs to the ethnic Hungarian minority. Language use and transmission of identity to children in ethnically homogenous (Hungarian) or heterogeneous (Hungarian--Romanian) families of deaf are explored.…

We have written this article as performative co-autoethnography in which we focus on a crisis of communication we experienced as deaf/nondeaf collaborators. We bring together Deleuze's concept of 'becoming-other' with Guattari's concept of 'a-signifying semiotics' to demonstrate how a focus on the affective dynamics of a-signification allows us to…

Taking a multi-level perspective on language-in-public-space policy, this study investigates the way Tunisia's dominant languages are dealt with in three independent but interrelated activities of language policy: official texts, public talk, and the actual practices of business actors in five commercial districts in metropolitan Tunis. Detailed…

Linguistic landscaping (LL) is an emerging field of Sociolinguistics exploring the language in its textual form in public sphere. This paper investigates the visibility and prominence of languages in the public space of Patna, the capital city of Bihar, India. A total of 10 city neighborhoods are chosen for the study. The corpus of the study is…

Purpose: This study aimed to examine how speech while sign (simultaneous communication [SimCom]) affects the spoken language of bimodal bilingual teachers and how individual differences in sign-language vocabulary knowledge, SimCom teaching experience, and the ability to perform speech under dual-task conditions explain the variability in SimCom…

In recent decades, a growing body of scholarship has recognised the inappropriateness of conceptualising and representing communicative practices in terms of essentialized codes where different named language-varieties and modalities mutually exclude one another. At the same time, making visible complex practices has resulted in methodologies and…

The African worldview of Ubuntu predates Vygotskian theory, but the Ubuntu view that the community defines the person aligns uncannily with Vygotsky's biosocial proposition and contemporary conceptions of deaf ontology and epistemology. Unlike prevailing Euro-American thought, Ubuntu accentuates the view that it is not any physical or…

Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

This study examined the extended discourse used by two Deaf parents with their two Deaf children (ages two and four). The study was conducted using an in-depth examination of parental expressive use of American Sign Language, looking at the use of discourse and the features and contexts that offered the most opportunity for rich language…

This article presents the results of a small-scale study on the linguistic landscape in the two terminals of the Kuala Lumpur International Airport. Thirty-one digital photos of non-identical signs out of a total of 368 'top-down' signs identified in the public space were collected, and questionnaires were administered to airport users to gauge…

In "The Light of Day," Eric Ambler creates a dysphoric Istanbul through the opposition of East and West. However, its Turkish translation "Gün Isigi" by Adnan Semih Yazicioglu tends to create a very different narrative by transforming signs related to Istanbul and some Orientalist clichés. In this study, the image of the East…