This research examines advertising discourse in Russian and English as acts of communicative exchange and interpersonal relationship between advertising discourse participants. The purpose was to identify and describe the way that viewers process information contained in television commercials and how they become consumers moving from getting…

A study examined aspects of the acquisition of spatialized morphology and syntax in American Sign Language (ASL) learned natively by deaf children of deaf parents. Children aged 2 to 8 were shown story books to elicit narratives, and the resulting use of verbs contained morphological forms not appearing in adult grammar. Analysis of the creative…

Forty bilingual Ss were tested in four experiments to see if decoding of linguistically mixed texts with one-word substitutions in the other language would take more time than decoding of unilingual material. The overall aim was to further explore the nature of the language switch mechanism as it functions in input. In the first experiment,…