This study investigates the impact of customer willingness to communicate in a second language on the development of employee language skills, with employee oral communication aspiration as a mediator. Additionally, it explores the moderating roles of customer retention management and consumer brand relationship quality in these relationships. The…

Understanding the use of English in the workplace is essential for developing effective English language education programs in Higher Education Institutions (HEIs). However, workplace language needs are still understudied, particularly in Vietnam. Therefore, this paper reports on part of a task-based needs analysis research project carried out by…

This study aims to explore to what extent engineering students' perceptions of the role of English in the workplace are affected by their internship and field of study. Previous research revealed that employers value engineers' English communication skills highly. However, mismatches between workplace expectations and engineers' competencies…

The increasing trend of studying abroad, driven by globalization, has led students to seek educational and professional opportunities in foreign countries. However, they face numerous challenges that affect their academic and social integration. This study aims to examine the factors influencing communication among Arab students studying in…

This research investigates females' awareness of politeness and politeness strategies and their use of those strategies in the English department at the University of Jeddah. The researcher used a quantitative method to collect the data. A questionnaire with three sections was designed and distributed to 25 participants at the University of…

Affective variables in the second/foreign language learning process affect success and proficiency in the target language. Being willing, one of these variables, draws attention as a factor affecting both academic and social success. The importance given to "communication" by the reference frames, programs and guidelines offered for…

This study examined the impact of a Collaborative Online International Learning (COIL) project on Thai Business English students' awareness of intercultural communication and English as a Lingua Franca (ELF), along with their communication challenges and strategies. Data were collected through pre-post rating-scale questionnaires, open-ended…

In order to communicate effectively in the workplace, the professional translators, interpreters, communication, and public relations specialists make linguistic choices that help them achieve their goals. One way to teach them how to reach the appropriate linguistic decisions is through the discipline of Pragmatics. The originality of the present…

Conceptualizing how EMI teachers use language in multilingual university settings remains a challenge. While previous studies have explored the language challenges faced by EMI science teachers, few have operationalized 'classroom routines' for understanding classroom language use. This feasibility study applies Freeman et al.'s (2015)…

This study investigates the challenges faced by Pakistani and Chinese English language instructors in developing communicative competence among senior high school students, and highlights the fundamental loopholes. Employing a thematic analysis within a qualitative comparative case study, the findings reveal learners' substandard prior knowledge…

Digital multimodal composition affords emergent bilingual students (EBs) distinct opportunities to engage with content, develop aspects of identity, and learn about new technology and composing processes. Multimodal composition also offers opportunities for students to leverage the full range of their linguistic repertoires. This study seeks to…

Aim: This study explores how bilingual parents of autistic children made language decisions for their families, how the event of the SARS-CoV-2 pandemic and subsequent lockdown impacted the communication environment of their households, and whether these experiences affected their language habits. Method: Semi-structured interviews were conducted…

In an increasingly interconnected world, understanding how language shapes communication culture among students is paramount. This study aimed to investigate the formation of communication culture through language use in various socio-cultural contexts among Kazakh and Kyrgyz university students. The research employed a survey methodology to…

Little research has highlighted how evidence-based practices (e.g., functional communication training [FCT]) might be adapted for bilingual learners with disabilities. In the current study, we served 2 children with autism spectrum disorder (ASD) and challenging behavior whose parents primarily spoke Spanish at home, and whose teachers primarily…

This classroom-based study investigates whether students who receive explicit instruction make more gains over time and more improvement to produce academic formulas in controlled (c-test) and uncontrolled (essay) situations, respectively, than those who do not receive such intervention. Whereas both groups improved over time, the treatment group…